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MAKING YOUR SOCIAL MEDIA ADVERTISING WORK HARDER

SOCIAL MEDIA MARKETING’S CHARLIE CONARD REVEALS HOW TO MAKE YOUR FACEBOOK ADVERTISING DOLLARS DELIVER.

Are you disappointed with results from advertising on Facebook, Instagram or other social media? Let social media marketing’s Charlie Conard outline cost-effective techniques used by the pros to get prospects to see and engage with advertising.

Register Now

Organic reach – the number off people you reach for free – is continually decreasing. Fortunately, targeting can help you achieve the results you require. Otherwise, your advertising may go unseen, or you may find yourself spending more to achieve your goals.

Charlie Conard has developed this presentation for intermediate to advanced users of social media marketing for business. To participate, you need to employ a Facebook Business page regularly, and you should have attempted boosting posts or other advertising on Facebook.

Charlie plans to review some popular social media promotions that a business owner can launch and use to fast-track audience growth. Here are some of the session’s other vital takeaways:

  • An understanding of how pay-per-click advertising works in social media
  • 5 techniques to find the best audiences for your brand, and why this targeting saves you money
  • 7 cost-saving strategies to help conserve your ad spend and make it go further
  • 4 popular types of social media promotions that you can employ without needing to be an expert

Become involved: As a workshop registrant, would you like your business category included in examples used during the evening? Email Charlie and share a little about your business and what you do.

Charlie Conard is an expert in social media marketing and digital analytics and the co-founder of Social Go To, a Manhattan-based consulting firm. He specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers – elusive but achievable goals. Charlie has worked with such diverse brands as Tate’s Bake Shop, Columbia University, Columbia University Medical Center, L’Oréal, United Way, Publishers Weekly, and KitchenAid. He speaks regularly at the New York Public Library’s Small Business Resource Center; the Center for Nonprofit Success; the Data and Marketing Association; and the New York State Small Business Resource Center, with support from the Small Business Administration. For a decade Charlie has been helping clients create strategic social media roadmaps to generate prospects, cultivate leads, and build business. He currently serves as president of the Out Professionals board.

Special thanks to Venue Sponsor PwC. PricewaterhouseCoopers is proud of its long-standing support of the LGBT community, including a dedication to workplace diversity and partnerships with organizations that advance equality.


WHAT’S UP
Tuesday, Mar. 19, from 7 to 8:30 p.m., OP presents an interactive workshop, “Making Your Social Media Advertising Work Harder,” featuring social media expert Charlie Conard.

WHERE 
PwC — PricewaterhouseCoopers LLP, 300 Madison Avenue at 42nd Street, Room 22301. Subway: 4/5/6/7 or S to Grand Central Terminal.

ADMISSION
Nonmember, $30. Dues-paying Out Professionals Member, just $20. OP Business Member, free with advance registration. Space limited. To guarantee seating, please register in advance; sorry, no refunds or exchanges. Pocket a copy of your online receipt; thanks! Pre-registration ends at noon on Mar. 19. Walk-ins welcome, space permitting; cash preferred at the door.

OUT PROFESSIONALS REWARDS YOU WHEN YOU JOIN OR REJOIN
As a registered nonprofit, Out Professionals relies on the continuing support of our Individual and Business Members. Enjoy a 12-month Individual OP Membership PLUS admission tonight for just $75. Or enjoy the enhanced benefits of Business Membership ($125), and by registering in advance, attend tonight’s workshop and other selected OP seminars and workshops, free! All sales final. Membership entitles you to free entry at every month’s OP.LOUNGE and free or discounted admission at other OP events.

Date: March 19
Time: 7:00 pm - 8:30 pm
Location:
PricewaterhouseCoopers
300 Madison Avenue
New York, United States