WANT TO TARGET AN LGBTQ AUDIENCE USING PROGRAMMATIC AD BUYING? SOCIAL NETWORKING? WEB 2.0 TECHNOLOGIES? OUT PROFESSIONALS PRESENTS MATT SKALLERUD.
Matthew Skallerud is President of Pink Banana Media and currently heads the company’s New York office. On Tuesday, January 29, Matt addresses an Out Professionals audience about micro-targeting the LGBTQ community online via banner ads and Facebook, as well as delving into the world of LGBTQ bloggers and influencers.
Matt plans to show you how to target a specific LGBTQ audience using programmatic advertising technology. He’ll touch on the integration of an ad campaign with social media and consider how marketers can incorporate blogs, photos and videos about LGBTQ life in a tourism and travel destination, utilizing the same targeting power.
Matt discusses the role of LGBTQ influencers, and how some of their social media activity can be leveraged to enhance and drive LGBTQ awareness and attendance at an event. Expect the evening’s take-aways to include these strategic tips:
- How to identify and engage with potential influencers in your region, focusing on the LGBTQ community
- How to reach an LGBTQ demographic strategically, using banner ads and Facebook ad targeting
- How to employ a wide variety of social media tools in an online LGBTQ marketing campaign that includes Twitter and Instagram
Matthew Skallerud, President, Pink Banana Media, and current head of the company’s New York office, specializes in LGBTQ online marketing, including targeting gay men and lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps. Matt focuses on search engine optimization (SEO), key word/search advertising (PPC) and social media analytics. A 20-year veteran of the LGBTQ online industry, Skallerud began with the 1995 launch of GayWired.com, which became one of the top three LGBTQ websites worldwide. Having helped companies large and small to reach the LGBTQ online consumer through that site and others, he now focuses on cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. Matt empowers clients to reach the LGBTQ market by using the most advanced online marketing techniques, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others. The former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA), Skallerud has served on the boards of Travel Gay Canada (TGC) and LAGLCC. He is actively involved with such key national LGBTQ organizations as Out Professionals, NGLCC and Lambda Legal.
Tuesday, Jan. 29, from 7 to 8:30 p.m., OP presents Matt Skallerud, President, Pink Banana Media, and current head of the company’s New York office.
PwC — PricewaterhouseCoopers LLP, 300 Madison Avenue at 42nd Street, Room 22301 (“Broadway”). Subway: 4/5/6/7 or S to Grand Central Terminal.
Nonmember, $30. Dues-paying Out Professionals Member, just $20. OP Business Member, free with advance registration. Space limited. To guarantee seating, please register in advance; sorry, no refunds or exchanges. Pocket a copy of your online receipt; thanks! Pre-registration ends at noon on Jan. 29. Walk-ins welcome, space permitting; cash preferred at the door.
As a registered nonprofit, Out Professionals relies on the continuing support of our Individual and Business Members. Enjoy a 12-month Individual OP Membership PLUS admission tonight for just $75. Or enjoy the enhanced benefits of Business Membership ($125), and by registering in advance, attend tonight’s workshop and other selected OP seminars and workshops, free! All sales final. Membership entitles you to free entry at every month’s OP.LOUNGE and free or discounted admission at other OP events.