HOW TO GROW YOUR BUSINESS BY GENERATING SOCIAL MEDIA CONTENT: AN OUT PROFESSIONALS WORKSHOP WITH CONTENT CREATOR SCOT MAITLAND.
Generating social media content for your business is vital. It plays a critical role in capturing your audience’s attention and maintaining control of your brand.
But there’s a difference between posting for the sake of posting and creating content to grow your business.
On Tuesday, August 14, Out Professionals presents “Write Ideas: Content Matters,” an interactive workshop with content creator and photographer Scot Maitland. Scot works with clients to help them tell their stories through websites, blogs, photography and other communications. Tonight he covers such fundamentals as how to connect with your audience, how to create and recycle content, and where to post.
At this interactive workshop you explore:
• A step-by-step roadmap to create content
• How to generate endless content ideas
• The five types of content you should be generating
• Why you should recycle your ideas using multiple channels
Become involved in this interactive workshop yourself! If you have registered to attend and would like your business category included in examples used during the evening, email Scot (Scot@ScotMaitland.com) and share a little about your business and what you do.
Scot Maitland, co-founder and principal of Scot Maitland Creative, helps individuals and businesses take their messages to the next level with content and photography. For over 14 years, Scot has worked in the healthcare and wellness space. Driven by connecting people and analytics, he takes pride in putting people first to achieve long-term business success. Scot is a past recipient of the Austin American-Statesman’s Social Media Award. In 2011, Scot launched, edited, and wrote Pharmacy Marketing Quarterly, a print and digital magazine that reached a subscription rate of over 6,000 readers. An international speaker, he has addressed the Austin Independent Business Alliance, Austin Startup Week, PBA Health Conference, and the Australasian Compounding Networking Conference. He has written articles for the Austin LGBT Chamber of Commerce, VO1CE Magazine, and America’s Pharmacist. Scot currently serves as an ambassador and photographer for Out Professionals.
Special thanks to Venue Sponsor PwC. PricewaterhouseCoopers is proud of its long-standing support of the LGBT community, including a dedication to workplace diversity and partnerships with organizations that advance equality.
On Tuesday, August 14, from 7 to 8:30 p.m., “Write Ideas: Content Matters,” an interactive workshop and Q&A with Scot Maitland, social media content creator and photographer.
PwC — PricewaterhouseCoopers LLP, 300 Madison Avenue at 42nd Street, Room C1305. Subway: 4/5/6 or S to Grand Central Terminal. Questions? Consult MTA Trip Planner.
Nonmember, $30. Dues-paying OP Member, just $20. Dues-paying OP Business Member, free with advance registration. Register now to guarantee seating; sorry, no refunds or exchanges. Advance ticketing ends at noon on August 14. Pocket a copy of your online receipt; thanks! Walk-ins welcome, space permitting; cash only at the door.
JOIN OR RENEW NOW — ATTEND FREE!
As a registered nonprofit, Out Professionals relies on the continued support of our Individual and Business Members. Enjoy a 12-month Individual OP Membership PLUS free admission tonight for just $65. Or join Out Professionals as a Business Member ($125) and by registering in advance, enjoy tonight and other select OP seminars and workshops completely free! All sales final. Members enjoy free entry at every month’s OP.LOUNGE and free or discounted admission at other OP events. Join or renew here — and thank you!