GAME-BASED MARKETING

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Event:
GAME-BASED MARKETING
Start:
August 7, 2013 6:30 pm
End:
August 7, 2013 8:30 pm
Category:
Updated:
July 18, 2013
Venue:
New York Life
Address:
Google Map
420 Lexington Ave. 14th floor, New York, NY, 10017, United States

GABE ZICHERMANN, AUTHOR OF ‘THE GAMIFICATION REVOLUTION,’ REVEALS HOW LEADING INTERNATIONAL COMPANIES USE GAME-BASED STRATEGIES.

Author, sought-after public speaker and high-profile entrepreneur, Gabe Zichermann is an acknowledged expert on the subject of gamification, a strategy that is helping industry leaders create unprecedented engagement with customers and employees. Gamification combines innovations from game design, loyalty programs and behavioral economics.

On Tuesday, August 7, at Out Professionals, Gabe Zichermann shares his perspectives on the rapidly expanding role of gamification in advertising and marketing.

Learn how game designers predict and motivate behaviors. Discover how leading-edge marketers harness the power of games to create engagement. Find out how game-based marketing techniques can connect you with customers and prospects. And learn how to use game mechanics to build customer loyalty.

Gabe Zichermann chairs GSummit (gsummit.com), where top gamification experts gather to share knowledge and insights. He is the Founder/Editor of Gamification.Co (gamification.co) and EQ magazine.

Zichermann’s books include “The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition” (with Joselin Linder); “Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps” (with Christopher Cunningham); and “Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests” (with Joselin Linder).

Gabe is co-founder of Dopamine (dopa.mn), a strategic consultancy and product lab. He is co-director of The Founder Institute, a startup accelerator. And he is a board member of StartOut.org.

Out Professionals thanks our distinguished venue sponsor, New York Life!

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WHERE:
New York Life, 420 Lexington Avenue (43rd-44th Streets; 14th floor). Subway: 4/5/6 or 7 train to Grand Central.

WHAT’S UP:
Networking and socializing, 6:30 p.m. Light beverages and snacks. Program and Q&A, 7 p.m.

ADMISSION:
Nonmember or non dues-paying member, $40. Dues-paying members at the Individual, Business, or OP.PRIME level, $25. NOTE: Capacity limited. To guarantee your seat and help us plan, order here now. Please print and bring a copy of your online receipt. Advance sales end at noon on August 7; cash only at the door.

SPECIAL MEMBERSHIP OFFER:
One-year individual OP membership (new or renewal) PLUS guaranteed admission to tonight’s event, just $85 total. Order here.

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