IS MADISON AVENUE LGBT-FRIENDLY — OR FAKING IT? ADRESPECT FOUNDER MICHAEL WILKE ANALYZES HOW 40 COMMERCIALS REPRESENT US.
On Tuesday, July 30, Out Professionals presents veteran advertising business journalist and AdRespect Founder Michael Wilke with a breezy, fact-filled analysis of 40 commercials illustrating the range of LGBT images projected by Madison Avenue.
Even as progressive advertisers portray same-gender marriages, other advertisers still employ gay stereotypes, homophobia and transphobia for laughs.
How many corporations are actually current with today’s gay-friendly consumers? What creative approaches work — or don’t — and why? Learn how marketers stumble or succeed in using LGBT themes to sell everything from jeans to juice.
Michael Wilke has charted the emergence of gay marketing and advertising since 1992 — first as a business journalist and then as Founding Executive Director of Commercial Closet Association, the nonprofit educational project he launched in 2001and has now renamed AdRespect. Mike’s work is widely cited by educators and news agencies, and he is credited with coining the term “gay vague.” He has been a frequent guest on national news networks … internationally on CNN and the BBC … and on “Entertainment Tonight,” “Extra!” and VH1.
AdRespect Advertising Education Program advocates for advertising that respects diversity — specifically gender identity/expression and orientation — for a more accepting society and better business results. With 100,000 unique visits each month, the AdRespect library contains over 4000 images from around the world. Those familiar with the Commercial Closet Association will find that the new AdRespect site offers many of the resources that made the earlier site so valuable and popular.
LGBT Community Center, 208 West 13th Street, between 7th and 8th Avenues. (Map) Subway: 1/2/3, A/C/E or F/M to 14th Street; L to 6th or 8th Avenue. Directions from where you are: hopstop.com
Networking and socializing, 6 p.m. Complimentary open bar, spirits generously supplied by SKYY. Screening and audience Q&A, 7 p.m.
Nonmembers and non-paying members $20. Individual and business members just $10. To guarantee your seat and help us plan, order here now.
When online checkout is complete, please print and pocket a copy of your receipt. Thanks! NOTE: Advance sales end at noon on July 30; cash only at the door.
SPECIAL MEMBERSHIP OFFER:
One-year individual OP Membership (new or renewal) PLUS guaranteed admission to tonight’s event, just $65 total. Order here.